Lianhigh Semiconductor Foreign Trade Website Design, Product List Parameter Filter Function Construction

The Lianhigh Semiconductor (lanhigh) foreign-trade website design and development project was undertaken by Shinerway Branding (Shenzhen). In 2020, the rampant COVID-19 pandemic profoundly reshaped the landscape of many industries; since 2018, the suppression of China's semiconductor industry by Western societies led by the United States had moved from behind the scenes to the forefront.

Against this backdrop, lanhigh Lianhigh Semiconductor defied the trend and approached the Shinerway team, hoping we could plan and design an efficient website architecture that meets the needs of domestic and international users—particularly the browsing habits of customers in the Greater China region including Hong Kong, Macau and Taiwan.

Lianhigh's mainstream user base is distributed across Southeast Asia, Europe and the United States, while the site also had to serve Greater China customers—regional differences in how users find information meant the architecture had to support both "active search" and "passive browsing" behaviors.

Semiconductor product lines carry dense parameters; without an efficient parameter-filtering and column-classification system, overseas clients would struggle to locate target products quickly. The site also carries the brand's image, demanding higher standards for interface design, product visuals and overall SI system consistency.

Shinerway provided a dual-layer display combining active search and passive filtering: active search serves professional procurement users with clear targets, while passive filtering guides browsing users to narrow down by parameters step by step—the two paths complement each other in an efficient website architecture.

On this basis, Shinerway completed website column classification planning and front-end UI design, and built functions such as product-list parameter filtering, ensuring the site serves domestic and international browsing habits with efficient product retrieval.

Deliverables include the brand-new website interface (front-end UI design and function development), the column classification system, product photography retouching, and office-environment and SI system construction results—covering the full chain of a foreign-trade website from visual identity to functionality.

The brand-new website won high recognition from the client, providing solid online support for Lianhigh to expand domestic and international markets against a complex external environment.

This project is a practice of Shinerway Branding (Shenzhen) in semiconductor foreign-trade website design and development, covering architecture planning, UI design, function development and SI system construction.