Jiangxi Yichun B&B Project Commercial Planning Full Case | Feasibility Analysis | Financing PPT Design

The "Jiu She" homestay brand financing plan in Yichun, Jiangxi was undertaken by Shinerway Branding (Shenzhen). Jiu She is an art-themed boutique homestay where 24 artists from across the country stay, over 200 works are exhibited year-round, and art salons are held regularly.

Jiu She is more than a place to stay: it expresses a multi-format lifestyle, offering accommodation, dining, tea, local product sales, art exhibition and sales, aesthetic handicrafts, team building, themed events, Chinese and Western weddings, farming experiences and hiking—a hybrid of cultural content and consumption scenes.

Through the investor's lens, homestay projects carry an inherent doubt of "strong sentiment, weak commercial validation": the art theme and multi-format operations must be translated into investment language to prove commercial value and return logic.

Founding teams writing their own pitch materials often lack the financing perspective—piled-up information without a coherent story, a business model without data validation, and a fundraising amount without derivation. A valuable business plan should tell a convincing, logically coherent story, validate the business model with experimental and research data, and close with a clearly derived funding amount—that is exactly what the Jiu She plan had to solve.

Shinerway provided full-chain financing planning services: top-level financing structure design clarifying how funds enter and how the project operates; brand value-point refinement turning the art theme and multi-format lifestyle into perceivable brand assets; and team and business-model packaging letting investors understand the profit logic behind the format mix.

On the analytical side, Shinerway completed the project advantage and feasibility analysis and fund usage and return-on-investment recommendations, grounding every fund arrangement and return forecast in evidence, and shaping the plan and pitch deck to professional roadshow standards.

Deliverables included the Jiu She brand financing plan—covering top-level financing structure design, brand value-point refinement, team and business-model packaging, project advantage and feasibility analysis, and fund usage and ROI recommendations—together with the matching pitch deck, forming a complete set of materials ready for institutional investors.

The project translated Jiu She's artistic narrative into a structured, evidence-based financing expression, turning the multi-format lifestyle into part of the business model rather than a communication barrier, and raising the professionalism and efficiency of its dialogue with capital.

This is a typical full-case commercial planning practice of Shinerway Branding (Shenzhen) in the cultural-tourism homestay sector, covering feasibility analysis, financing plan writing and pitch deck design.