Risecom Creative Talent Recruitment Call | WeChat Campaign Planning | H5 Web Design

Shinerway Branding (Shenzhen) provided campaign planning and design support for Risecom's "Market Slogan" collection competition. Launched publicly on May 24th with the rallying call "generous rewards for talented minds", the campaign set out to find a market-moving slogan for the brand through open submission.

The value of a collection campaign goes beyond the winning slogan: the campaign itself is a public brand communication event, with participants' creations, shares and votes continuously amplifying brand awareness. That is why the format design, participation path and communication rhythm all require systematic planning. The Shinerway team took part in key stages including campaign format planning, H5 page design, slogan compilation and release, and vote counting.

Open collection campaigns look simple but demand rigorous planning and execution: the entry threshold must be low and the participation path short, since every extra step costs participants; rules and awards must be attractive yet fair, clear and enforceable, or disputes can damage brand reputation; and slogan compilation, vote publishing and performance monitoring require continuous operation throughout the campaign period.

In addition, the campaign's home ground is the WeChat ecosystem, where the H5 page's visual quality and loading experience directly determine users' willingness to participate and share.

Shinerway provided full-process services covering planning, design, execution and monitoring:

1. WeChat campaign planning and format design: defining the overall mechanics and participation path so that submission, display and voting flow smoothly;

2. Creative copywriting: building campaign communication copy around the "generous rewards for talented minds" theme to strengthen appeal and shareability;

3. Rules and award design: creating fair, clear and enforceable collection rules and an award system that balances participation incentives with judging credibility;

4. H5 page design and production: delivering the campaign H5 pages as a smooth carrier for access and sharing within WeChat;

5. Launch and performance monitoring: handling the campaign launch, slogan compilation and release, vote counting and performance monitoring so the entire campaign remained trackable and well-paced.

Deliverables included the overall campaign plan, communication copy, collection rules and award settings, H5 page design and production, as well as slogan compilation, vote publishing and performance monitoring throughout the campaign period.

With a low-barrier open participation mechanism, the campaign turned a slogan collection into a brand communication event reaching the wider public. Users interacted with the brand continuously through submitting, displaying, voting and sharing, and the campaign itself brought Risecom broad social attention and brand exposure.

This project is a Shinerway Branding (Shenzhen) practice in WeChat-ecosystem campaign planning and H5 design, covering format planning, creative copywriting, rules and award design, H5 production and performance monitoring. Shinerway provides one-stop support for corporate collection campaigns and interactive marketing needs.