Risecom Smart Energy Management Enterprise WeChat Official Account Setup Design and Operation Promotion
Background
The Risecomm smart energy management WeChat public account setup and operation project was undertaken by Shinerway Branding (Shenzhen). Risecomm Microelectronics (Shenzhen) Co., Ltd. is an intelligent control system design enterprise invested by internationally renowned venture capital firms, integrating scientific research, product development and technical services. Upholding the concept of enhancing life quality through intelligent control networks, it is committed to the research and popularization of intelligent control networks, realizing interconnection, intercommunication and mutual control among intelligent products of different industries and enterprises.
Founded in 2006, Risecomm had relied mainly on traditional offline sales for more than a decade. As the Internet wave impacted traditional industries, traditional marketing became increasingly ineffective. The management and marketing department sought innovation and change, and engaged Shinerway for the operation and promotion of online self-media.
Pain Points
The threshold of an official enterprise account lies first in content: the intelligent control system industry is highly professional, so the account demands accurate data and content while pursuing a tech-savvy, youthful tone, convenient information release, interactive communication, and a dignified, relaxed and positive institutional image.
The deeper challenge is conversion: the account cannot stop at "having content and followers"—it must drive two-way traffic with the official website, keep pace with website updates, and form a complete order conversion flow, placing systematic demands on user insight and campaign planning.
Solution
After multiple exchanges with management, Shinerway tailored a WeChat public account operation strategy and provided article push and campaign planning services:
1. Global-vision positioning: operating the account with a global outlook and deep understanding of intelligent control system user attributes and needs, keeping content and campaigns close to target customers;
2. Information release and campaign planning: completing information release and campaign planning based on user needs to maintain professionalism and activity;
3. Follower interaction: interacting actively with followers to accumulate online user relationships;
4. Two-way traffic and conversion: keeping pace with website updates, driving two-way traffic with the corporate website, and forming a complete order conversion flow.
Deliverables
Deliverables included the Risecomm WeChat public account operation strategy, article push content and campaign planning, landing a tech-savvy, youthful official account image.
Value
The project helped this intelligent control system enterprise, which had sold offline for over a decade, establish an online self-media position. With two-way traffic between the account and the official website, the brand concept of "enhancing life quality through intelligent control networks" now reaches users in a more youthful way, gradually forming an online order conversion path.
This project is a practice of Shinerway Branding (Shenzhen) in B2B new media operation, offering integrated account positioning, article push and campaign planning services.
Project Background
Risecomm Microelectronics (Shenzhen) Co., Ltd. is an intelligent control system design enterprise invested by internationally renowned venture capital firms, integrating scientific research, product development and technical services. Risecomm Microelectronics upholds the concept of enhancing life quality through intelligent control networks, and is committed to the research and popularization of intelligent control networks, in order to realize the interconnection, intercommunication and mutual control among intelligent products of different industries and enterprises, so that the ubiquitous network can bring us a more intelligent life!
Risecomm was established in 2006. During the more than ten years since its founding, product sales mainly relied on traditional offline methods. Due to the current impact of the Internet wave on traditional industries, traditional marketing methods have become increasingly difficult to be effective. The company's management and marketing department are seeking innovation and change, and have found Shinerway to be responsible for the operation and promotion of online self-media. After multiple exchanges with the management, we tailored a WeChat public account operation strategy for it, and provided graphic and text push and event planning services.
WeChat Operation Requirements
Enterprise official public account. First, the data content is required to be accurate and error-free. Secondly, on this basis, it pursues a technological and youthful style, and realizes convenient information release and interactive communication on this platform, creating a grand, relaxed and positive institutional image.
Strategy Plan
The operation of the public account needs to have a global vision, understand the user attributes and needs related to the intelligent control system, complete information release and event planning according to the needs, actively interact with fans, cooperate with the official website to update and conduct two-way traffic diversion with the enterprise official website, and form a complete order conversion process.
For more public account promotion planning schemes, operation design and other needs, please add WeChat/QQ: 2500612492, or call: 18675583156 for consultation!