FAQ

Shinerway provides one-stop branding services for clients in the tech finance, agricultural products, internet services, and intelligent manufacturing industries. The offerings cover brand strategy, business plans, VI design, trademark logo design, packaging design, brochure and product detail page design, product photography, corporate promotional video production, website and mini-program development, as well as marketing and promotion. Clients can choose individual services or full-package cooperation as needed.

Shinerway goes beyond visual execution—we serve our clients through a complete process of "strategic positioning, creative design, implementation, and after-sales support." We assign dedicated personnel and strategic consultants, provide onboarding training and after-sales technical support, and integrate the brand end-to-end from strategy to execution, rather than merely delivering a single image or brochure.

Shinerway is headquartered in Xunmei Technology Building, Nanshan District, Shenzhen. Our services cover Shenzhen and the Pearl River Delta region, while we also collaborate with clients nationwide. With well-established online communication and remote collaboration capabilities, clients from other regions can complete requirement alignment and project delivery via phone (18675583156), email, or online meetings.

Yes, Shinerway supports single-service collaborations. Whether it is logo design, packaging design, brochure/detail page design, product photography, or the development of an official website or mini-program, any one of these can be taken on independently. We will recommend the most suitable cooperation approach based on your actual needs and budget.

The project timeline depends on the scope: single-item design (such as a logo or brochure) typically takes 1–3 weeks; a full VI system package takes about 3–6 weeks; comprehensive projects involving official website or mini-program development generally run 4–8 weeks. The specific timeline is clearly agreed upon after requirements communication and proposal confirmation, with deliverables according to milestones.

Yes. Shinerway has served industrial clients in high-end manufacturing, machinery and equipment, smart home and other sectors, providing full-service offerings including promotional video production, brochure design, VI systems and MI concept refinement. We understand the technical expression and channel logic of industrial products, and are able to translate professional parameters into clear and credible brand language.

Shinerway has experience with government and state-owned enterprise projects, and can undertake report PPT design, government promotional videos, annual brand materials, and unified image building across online and offline channels. We are familiar with the regulations, processes, and compliance requirements of government and enterprise projects, ensuring delivery quality and timeline adherence.

Sure. Shinerway offers lightweight startup packages for new businesses, prioritizing the completion of core materials like logos, basic VI, and official websites or mini-programs, helping brands launch quickly and validate the market at low cost. The brand system can then be gradually expanded as the business grows.

Yes. Shinerway provides after-sales service, technical support, and improvement suggestions. For website and mini-program projects, we offer ongoing operation and maintenance; for design projects, we provide source files and usage guidelines to ensure the sustainable use and iteration of brand assets.

Shinerway has an in-house team for planning, design, and technology development, with core processes handled internally to ensure communication efficiency and delivery quality. We have served over 240 clients across 13+ industries, with a client return rate exceeding 75% and a client satisfaction rate of 98.33%.

With increasing product homogeneity in traditional industrial enterprises, customers place greater emphasis on brand credibility when making decisions. A systematic brand upgrade can unify a company's external image, enhance pricing power and channel trust, and enable more customers to recognize its technical strength. This is a key step for enterprises to transition from "selling products" to "building a brand."

Industrial VI places greater emphasis on rigor, professionalism, and credibility. Its application scenarios focus on exhibitions, brochures, equipment signage, tooling, and official websites, requiring a balance of durability and standardization. Shinerway will combine industry attributes and usage scenarios to develop VI standards suited for industrial enterprises, rather than applying consumer product templates.

The focus of an industrial promotional video is to authentically showcase production capabilities and process details, including real workshop footage, equipment operations, aerial views of the facility, and process demonstrations. Shinerway provides script planning, storyboard development, on-site setup, drone aerial filming, and editing with special effects to clearly and professionally communicate technical capabilities.

We recommend planning with a "core first, then expansion" approach: prioritize investment in VI, brochures, and promotional videos to build trust, then gradually advance the official website, mini-program, and marketing efforts. Based on the company's stage and goals, Shinerway will provide tiered budget recommendations to avoid excessive one-time investment or missing key steps.

Brand presence can be established through an official website and a mini-program, combined with news soft articles, SEO optimization, and short-video operations to boost search and social exposure. Shinerway provides website construction, content writing and publishing, and Douyin operations, helping industrial products to be seen along the search and decision-making paths of target customers.

The catalog is a core material for industrial B2B investment attraction, bidding, and exhibition scenarios, systematically presenting company strength, product parameters, and case studies. A catalog with clear structure and professional visuals can significantly enhance customer trust and business communication efficiency, serving as a "mobile showroom" for industrial enterprises.

Export packaging must balance international shipping protection, multilingual compliance labeling, and the aesthetic preferences of target markets. Shinerway integrates destination regulations with brand positioning to design packaging solutions that combine safety, compliance, and brand recognition, helping products establish a professional image in overseas markets.

Shinerway adopts the VI specification as its unified standard, covering the official website, mini-programs, brochures, packaging, exhibition materials, and social media accounts, ensuring consistency in logo, color, typography, and layout. The unified visual system enables customers to recognize the company at any touchpoint, strengthening brand recall.

Automation equipment is highly specialized and parameter-complex, so brand presentation must strike a balance between "professional and credible" and "easy to understand and remember." Through structured brochures, process-driven promotional videos, and an interactive website, Shinerway translates complex technical logic into value propositions that customers can quickly understand.

Common misconceptions include: only changing the logo without establishing guidelines, having each piece of material designed separately leading to a fragmented image, the official website being disconnected from offline efforts, and lacking ongoing operations. Shinerway avoids these issues with a holistic approach—establishing guidelines first, then executing—to ensure coordination across all touchpoints and prevent repeated rework.

Yes. Shinerway undertakes the design of various PPTs for government and state-owned enterprises, including reports, investment promotion, and summaries. We emphasize layout standards, data visualization, and logical structure, making the report content professional, clear, and easy to read, meeting the dual requirements of rigor and aesthetics for government and enterprise occasions.

The government promotional film follows the process of "theme planning—scriptwriting—on-location shooting—post-production editing," emphasizing policy orientation, public perspective, and city image. Shinerway provides full-process services from narration writing to aerial shooting and editing effects, ensuring the finished film is both compliant and emotionally compelling.

Yes. Shinerway supports annual framework cooperation, planning VI materials, brochures, promotional videos, official website maintenance, and event planning on a yearly basis to meet routine needs. With unified coordination, unified standards, and phased delivery, we reduce the coordination costs of multiple projects for state-owned enterprises and ensure a stable and consistent brand image throughout the year.

Shinerway agrees on a reasonable number of revision rounds at each stage. The regular design phase typically includes 2-3 rounds of revisions to ensure the direction and details are fully refined. Any revisions beyond the agreed scope will be communicated in advance, with transparent pricing based on workload, with no hidden fees.

Small and micro businesses don't need to do the entire package all at once. We recommend starting with the most essential elements—the logo, basic VI, and an official website or mini-program—to build a recognizable brand foundation. Shinerway will recommend a step-by-step plan based on your company's stage, ensuring that limited budgets are prioritized where they deliver the most business value.

Shinerway's marketing and promotion services encompass news writing and publishing, brand advertorials, WeChat account management, H5 campaign planning, website SEO optimization, Douyin operations, and PR strategy consulting. By integrating mainstream media resources, we provide cost-effective online and offline integrated promotion solutions for enterprises.

Provided. Shinerway delivers ongoing operations and maintenance for official website and mini-program clients, including content updates, security maintenance, feature iterations, and SEO optimization, ensuring stable site operation while continuously improving search indexing and access experience, making the official website a long-term effective customer acquisition channel.

Depends on the business scenario: If the priority is brand presentation and trust-building, it is recommended to start with the official website; if the priority is customer acquisition, conversion, and user operations, it is recommended to prioritize the mini-program. Shinerway can recommend the most suitable priority and implementation path based on the product form and target users of the startup tech company.

Shinerway's core strength lies in the integrated approach of "Strategy + Design + Technology": starting with strategic positioning, bringing it to life through creative design, supported by website and mini-program technology, and complemented by dedicated point-of-contact and after-sales support. Covering 13+ industries and serving 240+ clients, with a repeat client rate of over 75%.

You may call 18675583156, send an email to 2500612492@qq.com, or visit us in person at 10F, Building 3, Xunmei Technology Building, Nanshan District, Shenzhen. Alternatively, you can submit your inquiry through the contact page on our official website, and we will arrange a dedicated representative to communicate with you at the earliest opportunity.