Insights & Industry Practices
How do you use the WeChat Official Account admin console? This article is the second installment of a hands-on official account operations series. It walks through basic functions such as auto reply, keyword matching rules (partial and full match), custom menus, and material management, plus key tips for editing graphic messages: cover images are recommended at 900×500 pixels, summaries default to the first 54 characters of the article body when left blank, and third-party editors can greatly improve layout readability. Compiled by Shinerway Brand Planning, this industry insight helps operation newcomers quickly master the basics.
