Risecon Smart City | Smart Home Promotional Video Shooting | Magnificent Promotional Video
Background
The Risecom smart city and smart home corporate video was produced by the core team of Shinerway Branding (Shenzhen). Risecom Group is a high-tech enterprise integrating scientific research, product development and technical services. Its products are oriented toward intelligent, energy-saving and networked applications, providing smart electricity system solutions and supporting products for State Grid, municipal construction and large-scale enterprises.
Risecom's products cover everything from underlying hardware to server terminals, including mobile APP management, and its systems are widely applied in smart buildings, campus energy saving, hotel intelligence, smart street lighting and other fields. At the key node before the group's listing, a magnificent corporate video was needed to fully present its technology map and application strength.
Pain Points
Risecom's product system spans the complete chain from underlying hardware and server terminals to mobile APP management, with application scenarios across smart buildings, campus energy saving, hotel intelligence and smart street lighting. With such a volume of information, the product architecture had to be refined first before the video could tell the core story within limited duration.
Meanwhile, a pre-listing corporate video must convey brand strength to both capital markets and industrial clients, demanding a high level of script copywriting, on-site shooting quality and post-editing rhythm.
Solution
The Shinerway core team provided Risecom Group with product architecture refinement, promotional video script planning and copywriting, on-site shooting and post-production editing prior to the company's listing:
1. Product architecture refinement: clarifying the product system from underlying hardware to server terminals and mobile APP management to establish the video's information spine;
2. Script planning and copywriting: organizing the expression of smart buildings, campus energy saving, hotel intelligence and smart street lighting scenarios under the intelligent, energy-saving and networked direction;
3. Shooting and post-editing: completing on-site shooting and post-production with a magnificent visual style befitting a high-tech enterprise.
Deliverables
The deliverable was the Risecom Group corporate promotional video (with product architecture refinement and script copywriting), covering smart city and smart home application scenarios.
Value
The video condensed Risecom's multi-domain smart electricity system solutions into one magnificent corporate film. Aligned with the pre-listing communication window, it helped the group convey its technical strength clearly to capital markets and industrial clients, and provided a core visual asset for subsequent marketing.
This project is a full-process practice of Shinerway Branding (Shenzhen) in high-tech group corporate videos, covering architecture refinement, script planning, on-site shooting and post-editing.
Risecom Group is a high-tech enterprise integrating scientific research, product development and technical services. Its products are oriented toward intelligent, energy-saving and networked applications, providing smart electricity consumption system solutions and supporting products for State Grid, municipal construction and large-scale enterprises. The product range covers underlying hardware to server terminals, including mobile APP management. The systems are widely applied in the market, such as in intelligent buildings, campus energy saving, hotel intelligence, smart street lighting and other fields.
The Shinerway core team provided Risecom Group with product architecture refinement, promotional video script planning, on-site shooting and post-production editing prior to the company's listing.