Risecom Guangya Exhibition Booth Design and Construction, Exhibition Marketing Activity Planning

The Risecom Guangya Exhibition marketing project was served by Shinerway Branding (Shenzhen). The 2017 Guangzhou International Lighting Exhibition and Guangzhou International Building Electrical Technology Exhibition (Guangya Exhibition) were held concurrently from June 9-12 at the China Import and Export Fair Complex (Pazhou), covering 200,000 square meters across 18 halls. Combining "lighting + building", it presented a world-class, comprehensive optoelectronic feast for global industry professionals.

As a pioneer in the era of energy conservation and environmental protection, and a renowned provider of smart energy management solutions, Risecom (Booth No.: Hall 6.1, F18) brought numerous star products to the 2017 Guangzhou Guangya Exhibition, heavily showcasing its smart energy IoT solution framework including smart street lighting systems, indoor lighting management systems, centralized air-conditioning control systems, heating metering management systems, four-meter centralized meter reading systems and equipment monitoring management systems, conveying its new smart energy technology concept of "green development, energy conservation and environmental protection, and smart buildings" and its brand image of technological innovation and green environmental protection.

The lighting industry faces different opportunities and challenges every year, and lighting companies urgently need to rethink the future direction of lighting from the perspectives of technology, market and design. Smart lighting is considered one of the important future trends, and the many fields it involves—sensor and control technology, information and communication technology—have become a battlefield for numerous enterprises.

In a mega exhibition of 200,000 square meters and 18 halls, brands are dense and visitor attention is scarce. Risecom needed a combined strategy of booth image, pre-exhibition warm-up and on-site interaction to win effective attention from professional visitors for its smart energy IoT solutions.

The Shinerway team provided Risecom with overall image planning and design for the Guangya Exhibition, pre-release of exhibition information, WeChat public account activity promotion, and market reputation research on exhibition visitors:

1. Overall image planning and design: completing the booth image planning around the concept of "green development, energy conservation and smart buildings", carrying the display of smart street lighting, indoor lighting management, centralized air-conditioning control, heating metering, four-meter meter reading and equipment monitoring systems;

2. Information pre-release: publishing participation information before the show, previewing star products and the booth number to build traffic momentum;

3. WeChat campaign promotion: amplifying exhibition buzz through online activities and channeling online attention to the offline booth;

4. Visitor reputation research: collecting on-site visitor feedback as a basis for post-exhibition market strategy.

Deliverables included the overall exhibition image planning and design, pre-release of participation information, WeChat campaign promotion execution and visitor market reputation research, supporting Risecom's impressive presence at Booth F18, Hall 6.1.

Through the combined strategy of booth image, pre-show communication and on-site research, Risecom presented the full capabilities of its smart energy IoT solutions on this top industry platform, effectively conveying its brand concept of "green development, energy conservation and smart buildings".

This project is a full-chain practice of Shinerway Branding (Shenzhen) in B2B exhibition marketing, offering integrated services from overall exhibition image planning, booth design and construction to campaign promotion and market research.