Xingchangda Pump Truck Group Promotional Video Production, Brochure Design, MI Concept Refinement

The branding project of Shenzhen Xingchangda Machinery Equipment Co., Ltd. was undertaken by Shinerway Branding (Shenzhen). Founded in 2007, the company has grown over more than a decade into a professional equipment service company integrating specialized concrete pumping leasing, second-hand concrete equipment sales, pump truck maintenance consulting and training, and safety education.

With two major service bases in Pinghu, Longgang and Xili, Nanshan, its business covers the whole of Shenzhen. The company has more than 30 certified management personnel and over 100 professional logistics support staff, equipped with 66 pump trucks (truck-mounted pumps) with booms from 37 to 88 meters in various models, 31 trailer-mounted pumps (ultra-high pressure and medium pressure), plus trailer pumps and mixer trucks. To date, Xingchangda equipment has been put into use in Shenzhen construction projects of China Railway, China Construction, China Railway Construction, China Hydropower, China Power Construction, China Communications and Shanghai Construction.

As a typical equipment-service company, Xingchangda had accumulated strong hardware capacity and major-project experience in concrete pumping, but most of that strength remained in equipment ledgers and on construction sites, lacking systematic visual materials to convey a professional image during client visits, supplier selection and marketing.

Meanwhile, the company had no unified Mind Identity (MI) system or supporting communication carriers: no brochure systematically presenting its strength, equipment scale and project references, and no promotional video showing its operational capability and service process. Its brand expression was scattered and inconsistent with the company's actual scale.

After multiple rounds of meetings and supplier proposal screenings, Xingchangda confirmed a long-term partnership with the Shinerway team. Shinerway's creative leads developed an overall plan covering video and print around the goal of visualizing equipment strength and systematizing the brand image.

Promotional video: narration and storyboard planning, on-site set filming, drone aerial photography, and still photography of meetings and field operations, finished with video editing and special effects to present pumping capability and the company's profile.

Brochure and MI concept: overall brochure planning and corporate MI concept refinement, distilling the management philosophy accumulated over a decade into clear statements and embedding them in the brochure's information architecture and visual expression.

Deliverables included the corporate promotional video (narration, storyboard, set and aerial footage, edited film with special effects), the overall brochure planning scheme, the refined corporate MI concepts, and still photography of meetings and field operations—covering the company's core communication carriers.

The project consolidated Xingchangda's equipment scale, dual service bases and major-project cooperation experience into a trinity of MI concept, brochure and promotional video, giving the company a unified, professional showcase for client visits, bidding and marketing while reducing the cost of external communication.

This project is a promotional video and brochure full-case practice of Shinerway Branding (Shenzhen) in the construction machinery leasing industry, marking the start of a long-term partnership in which Shinerway will continue to accompany the brand's growth.