News
Insights & Industry Practices
How to Plan a Cohesive Set of Factory Brand Materials: Unifying the Conversion Logic Across the Website, Brochure, PPT, and Promotional Video
Are your manufacturing company's brand materials fragmented and inconsistent? Learn how to coordinate the website, brochure, PPT, and promotional video, create unified brand messaging, and ensure every piece of material supports procurement inquiries.
Shunwei Brand Planning Helps Chuanliang Tools Build Gauge Company Brochure, Full-Process Service Empowers Industrial Brand Image Upgrade
Shunwei Brand Planning completed the full-cycle corporate brochure planning and design for Shenzhen Chuangliang Tools, an industrial gauge manufacturer with decades of experience. The service covers brochure planning, selling-point extraction, graphic design, product photography and retouching, style positioning, and printing advice, distilling the brand proposition of 'satisfying users, continuous improvement, and sustainable operation'. The brochure adopts an A4 format with an industrial palette of deep blue, gray, and metallic silver, enhanced by high-definition photography and spot UV finishing. Information hierarchy and whitespace solve the readability problem of data-dense specification tables. The brochure has entered its first print run for distribution to domestic and overseas channels.