Reshape positioning, iterate visuals, compete in today's market
Brand Refresh & Upgrade Solution
Brand Issue Review
Diagnose where current brand assets diverge from market messaging.
Positioning Reshape
Re-establish brand positioning based on current business and goals.
Visual System Iteration
Upgrade the visual system while preserving brand equity continuity.
Refresh Rollout
Phased updates across website, materials and spaces for a smooth transition.
Who It's For
Established companies with an aging brand image.
Delivery
Deliverables include a brand diagnosis report, refresh strategy and full visual upgrade files, with a phased rollout plan.
Related Cases
Streamlined business lines with two sub-brands, upgraded VI and e-commerce pages; one WeChat campaign gained 2,000+ followers and nearly 20,000 page views, quadrupling order conversion.
Qingxi Daojia Home Service Brand Full-Case Planning and Execution
完成瞳卫士市场调研、商业模式重构、竞品分析、加盟连锁方案与总部扶植政策建议及招商 PPT 设计，交付眼健康连锁加盟品牌策划全案。
瞳卫士眼健康连锁加盟模式策划，商业可行性分析、招商手册设计
完成范泛黄酒包装设计服务：目标人群与价格定位梳理、标准字重绘、极简包装路线、瓶身深化设计与详情页设计建议，双方开展深入合作。
范泛深酒黄酒国潮包装设计丨字体风格设计丨产品拍摄
发道集团官网提前完成设计开发交付，涵盖品牌形象展示、产品详情提炼与系列归类导流定位，以及前端设计开发、详情设计与产品拍摄精修，获集团管理层高度认可。
发道集团护发品牌官网设计开发、网站改版、产品网站UI设计
完成东江湾幼儿园 logo 与卡通形象设计：字母 D 赛道轮廓、宇航服幼童形象与梦想双翅，获园方管理层及教师一致认可。
河源东江湾幼儿园logo设计丨卡通形象设计
完成派能营养餐品牌多维度服务：广告 slogan、VI 系统优化升级、包装设计与详情页首图创意，策划建议获管理层高度认可。