Reshape positioning, iterate visuals, compete in today's market
What We Do
Brand Issue Review
Diagnose where current brand assets diverge from market messaging.
Positioning Reshape
Re-establish brand positioning based on current business and goals.
Visual System Iteration
Upgrade the visual system while preserving brand equity continuity.
Refresh Rollout
Phased updates across website, materials and spaces for a smooth transition.
Who It's For
Established companies with an aging brand image.
Delivery
Deliverables include a brand diagnosis report, refresh strategy and full visual upgrade files, with a phased rollout plan.
Related Cases
Qingxi Daojia is committed to creating a high-end direct-operated platform for in-home services for consumers. When the client's founding team approached us, the brand was in a rapid expansion phase, urgently needing brand upgrade planning and related marketing promotion plans.
Qingxi Daojia Home Service Brand Full-Case Planning and Execution
顺为主导完成了瞳卫士品牌市场调研、商业模式重构、竞品分析、加盟连锁方案制定、品牌推广及总部扶植政策建议、招商PPT设计等品牌策划全案服务。
瞳卫士眼健康连锁加盟模式策划，商业可行性分析、招商手册设计
顺为团队和公司管理层对接碰面会后，通过对产品的详细调研和内部访谈，初步确立了产品的目标人群，及价格定位，给出了包装设计方案。
范泛深酒黄酒国潮包装设计丨字体风格设计丨产品拍摄
顺为设计开发团队在和集团管理层有效的沟通后，承接了发道集团网站项目前端设计开发、详情设计、产品图片拍摄精修等工作。
发道集团护发品牌官网设计开发、网站改版、产品网站UI设计
顺为承接了幼儿园方校园形象升级设计的工作，在提案阶段，我们注意到幼儿园“有梦想，能担当”的办园理念，从这个角度为园方创作了新的品牌平面形象.
河源东江湾幼儿园logo设计丨卡通形象设计
顺为团队为其提供了包含广告slogan，VI系统优化升级，包装设计及详情页首图创意在内的多维度服务。