Intelligent Robot Promotional Video Planning and Filming, Founder Interview, Storyboard Copy

Project Background

5453 RED COMET is a very young team, and also a team full of passion and enthusiasm. The core members of the team come from prestigious universities in the United States and China. The intelligent robot independently developed by the team successfully advanced to the semi-finals of FRC last year. Some of the members have participated in RCJ or FLL competitions and achieved excellent results, so this team has rich competition experience.

When we first got in touch with the RED COMET team, they were preparing for the upcoming CRC competition in July. The team members hoped to leverage our experience to create a tailor-made promotional video for major international competitions, in order to convey the team's creative design philosophy to the outside world and thoroughly establish the team's reputation.

Through interviews with several core members of the team, we discovered that there is a high level of tacit understanding among the members of this team. Whether it's the mechanical group, programming group, business group, design group, or promotional group, each group is like a compact component, and the components assembled together create the core value of the team.

Therefore, we defined three core advantages for the team: youth, vitality, and tacit understanding. At the same time, the promotional video is also planned in three parts:

The first part starts with animation, accompanied by the RAP background music that is particularly popular in American hip-hop culture, fully reflecting the youthful nature of this team.

The second part uses montage techniques to comprehensively showcase the robot's own distinctive features, accompanied by relaxed and upbeat background music, allowing the audience to feel the team's vitality.

The third part focuses on exclusive interviews with the main members of the team, elaborating on the team's creative philosophy and competition declaration, completely conquering the competition judges and audience.