Inlion Smart Lock | Smart Home Crowdfunding Media Warm-up and Soft Article Publishing

Client: Yinglai'en

Project Overview:

The team's planners were responsible for the brand design and integrated marketing planning for Yinglai'en's crowdfunding campaign. During the campaign, media warm-up and press release distribution were crucial components. Selecting the right media outlets and crafting creative copy for press releases were essential means of building marketing momentum.