Qingxi Home H5 Game Design and WeChat Promotion Campaign Planning

Campaign Content

The theme adopts the popular overseas "Ice Bucket Challenge" game to align with the promotional direction of this air conditioner cleaning and refrigerant top-up service. Users earn points by playing the game, and once they reach the required points, they qualify for a lucky draw. After the draw chances are used up, they can share or recommend the activity to friends to earn more chances.The prizes include a free annual home appliance cleaning service package from the customer and recharge vouchers, effectively driving order conversion and triggering a second wave of activity buzz.