Xiaohu Duck logo design, VI design and official account planning and construction

Logo design, VI design, basic materials design for flagship store, online platform setup, etc.

Service Background

Through effective communication with the client during the preliminary alignment process, the logo design incorporates two main design elements: a cartoon duck figure as the main body, complemented by running-script brush calligraphy. This not only reflects the inclusive and harmonious cultural heritage rooted in the Jingchu culture of the Xiaohu Duck brand, but also effectively communicates the product positioning of duck-based braised casual snacks suitable for young consumers. The entire logo graphic is vivid and fluid, shaping a distinctive brand personality and unique product features for the original trademark brand "Xiaohu Duck."