I. Background of the 2026 Brand Service Upgrade
In 2026, China's brand strategy consulting market has surpassed 98 billion yuan, with an annual growth rate of 19.2%-. The brand planning industry is moving from "template-based" services to "customized" solutions-. In response to this trend, Shinerway Brand Planning officially completed a comprehensive upgrade of its service system in July 2026. Centering on four core segments—VI design, brand planning, website development, and promotional video & PPT design—it launched a new integrated "Strategy + Creativity + Execution" service model.
II. Upgrades Across the Four Core Service Segments
(I) VI Design: From Visual Standards to a Brand Asset System
In 2026, VI design is shifting from "static guidelines" to "dynamic systems"-. Brand touchpoints have expanded from traditional materials to diverse scenarios such as apps, mini-programs, and social media content-. After the upgrade, Shinerway's VI design service is no longer limited to establishing basic guidelines such as logos, standard colors, and supporting graphics. Instead, it helps enterprises build a visual identity system that can grow sustainably and adapt to multi-media scenarios-.
(II) Brand Planning: From Standalone Creativity to Full-Case Growth
The upgraded full-case brand planning service covers the entire chain—from brand positioning and brand strategy to brand naming and brand communication-. The Shinerway team delves into industry patterns and competitive trends to develop customized brand growth strategies for enterprises, rather than applying generic templates-.
(III) Website Development: From Showcase Websites to Digital Growth Engines
The upgraded website development service emphasizes the trinity of "brand visual identity + user experience + technical architecture." From UI/UX design and responsive development to the implementation of brand tone and the optimization of conversion pathways, it helps enterprises transform their websites into true digital growth engines.
(IV) Promotional Video & PPT Design: From Visual Enhancement to Business Communication
After the upgrade, the promotional video and PPT design services place greater emphasis on the integration of "content strategy + visual presentation + communication effectiveness," serving key business scenarios such as corporate press conferences, financing roadshows, and industry summits.
III. Client Value of the Service Upgrade
Strategy-First: Every design effort is grounded in brand positioning and market insight
Creativity-Driven: Building brand recognition through a differentiated visual language
Execution Guarantee: End-to-end delivery capability from concept to implementation
IV. Conclusion
Shinerway Brand Planning's 2026 service upgrade has been fully launched. We welcome new and existing clients to inquire about collaboration and explore more possibilities for brand growth together.